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What do clients really want?

“You can’t always get what you want But if you try sometimes, you just might find You get what you need” Rolling Stones We all deceive ourselves. Clients are no different. This post was inspired by an...

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Let’s create!

Who can honestly say that they can resist rolling and playing with a bit of modelling clay (or, let’s be fair, Blu Tack)? Can anyone, seriously, pass up the opportunity to get messy with it, if paints,...

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Spooktacular creative

Each month, the Creative Hub of the Brand Activation Council seeks out inspiring work, to share with you, here, on the DMA Blog. To do this, we ask creative teams and individuals from member companies...

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Brand activity to fall in love with

Each month, the Creative Hub of the Brand Activation Council seeks out inspiring work, to share with you, here, on the DMA Blog. To do this, we ask creative teams and individuals from member companies...

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8 campaigns we loved at D&AD Awards 2014

Each month, the Creative Hub of the Brand Activation Council seeks out inspiring work, to share with you, here, on the DMA Blog. For our May showcase, creative team members at Arc WW and N2O visited...

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D&AD Awards 2014: Pick up a Pencil!

52 Yellow Pencils, two White Pencils and a record seven Black Pencils for truly ground-breaking work, were awarded to design and advertising industry winners last night, at the 2014 D&AD Awards....

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